Pentagram recently posted a new identity design for the
Museum of Arts and Design which was quickly posted on
Brand New.
Pentagram describes the new identity like this:
"The museum’s new graphic identity can already be seen throughout the city, on the sides of buses, on street banners, in print ads and in the subways. The geometric-based mark reflects the circles and squares present in the building’s shape; its location, on Columbus Circle; and the building’s iconic “lollipop” columns retained in the redesign."
Here are some more images from Pentagram's blog:


I love the craft, implementation, and restraint used in this system, but it feels so incredibly trendy. I was a bit surprised to see this kind of work coming out of Pentagram, which I always felt made work that transcends trendiness. This style of geometric type has been around for ages, but seems to be extremely prevalent in the current design landscape.
Here are a few examples from
ffffound:





Don't forget Milton Glaser's contribution, Baby Teeth, done in 1968.

To Pentagram's credit; when comparing their iteration on the geometric typeface to others, theirs holds its own. It is disciplined, quirky, and recognizable among the sea of geo-fonts. The identity is well designed and well implemented, and it has flexibility to work well over many mediums.
…Not to mention my friend from back in Duluth
Kai Salmela worked on this project.

I'm pretty sure that's him there. Hi Kai!